The Power of Labels in Packaging and Boxes

Among the key elements that make a product stand out at first glance on the shelf, the label detail on the packaging plays just as important a role as the packaging design itself.

A label not only displays the product’s name or technical information; it also reflects the brand’s character, style, and the message it conveys to its target audience.

In Consumer Purchasing Behavior

For today’s consumers, the packaging and box experience has become a factor that directly influences purchasing decisions. Color, texture, printing technique, and material selection determine the sense of quality consumers feel when they touch the product. For this reason, label design is the most aesthetic way to make a brand’s story visible.

Trust and Transparency

These technologies not only enhance the user experience but also provide brands with important values such as trust, transparency, and sustainability.

Sun Etiket

Sun Etiket works with special printing techniques, texture applications, and sustainable material alternatives to enhance brands’ packaging experiences. For brands that value tactile experience as much as visual appeal, every label on the packaging serves as a signature of the brand.