7 Technical Mistakes Made When Choosing Labels

Label selection is often seen as the final step in design. However, the label is a technical component that directly affects the product's lifespan, brand perception, and customer experience.

Choosing the wrong label can lead to post-production problems, return risks, and loss of brand value.

Here are the 7 most common technical mistakes when choosing labels:

2. Wrong Material Choice

Materials such as polyester, cotton, satin, taffeta, or silicone each have different performance characteristics. Using a stiff-textured label on a product requiring softness can lead to comfort issues, while choosing the wrong material for products exposed to high temperatures can cause loss of shape.

3. Not Choosing the Right Printing Technique for the Product

Screen printing, digital printing, and transfer techniques each produce different results on different surfaces.

In designs requiring detailed graphics, choosing the wrong technique can lead to blurry images and color distortions. The printing technique should be determined according to the design density and surface structure.

4. Ignoring Measurement and Tolerance Calculations

Label size is not merely an aesthetic preference. Seam allowance, folding type, and manufacturing process also play a role.

Measurements given without calculating the tolerance can cause problems during assembly.

Millimeter-sized errors can translate into significant waste rates in mass production.

5. Not adequately appreciating weaving density.

In woven labels, thread density determines both durability and letter clarity.

Low weave density can lead to wear and tear and pattern loss in the long run. Weave density is a critical parameter, especially in premium segment products.

6. Skipping Washing Instructions and Legal Requirements

In textile products, ingredient information and washing instruction labels are subject to specific standards.

Incomplete or inaccurate information can lead not only to customer dissatisfaction but also to legal risks. Technical content review should be conducted before production.

7. Viewing Cost as the Sole Criterion

The lowest unit price isn't always the best choice. Low-quality labels can increase return rates due to color fading, fraying edges, and deformation. In the long run, the damage to brand perception can be far more costly than the initial savings.

Conclusion: The Right Labeling Starts with the Right Planning.

Label selection should be made by considering design, material, usage conditions, and production process together. Problems that arise when technical details are overlooked are often noticed after production — which means a loss of time and money.

At Sun Etiket, we develop technical solutions tailored to the application area, performance expectations, and brand positioning. Because the right label is not just a detail; it's an integral part of the product's integrity.